A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender. - floribunda bedding rose - strong, long-lasting scented rose - fragrance description not available
– Blauwestad™ le bláthanna mauve uathúla
– Bláthú athfhillteach le dara borradh flúirseach
– Cruth tor díreach, dlúth agus dea-líonta
– Boladh cumhrach láidir, buan sa ghairdín
– Maith don leaba bhláthanna, fálta agus coimeádáin
– Gné speisialta: bláthanna leathdhúbailte a mheallann pailneoirí.
Trusted online shop – Breathable garden concept
antoniaROSE® ORIGINAL rós i bpota 2 lítear ar a fhréamhacha féin
18,80 €
4.5(6764)
BLAUWESTAD™ – mauve-lilac floribunda bedding rose
Step out to your front path after a shower and BLAUWESTAD™ greets you with clusters of mauve-lilac blooms, a strong perfume and an easy, upright habit that suits Irish cottage borders as well as neat city front gardens even where frequent Atlantic showers bring lingering damp and soft light. Its semi-double, open flowers are naturally welcoming to bees, while own-root plants settle in reliably and offer reassuring longevity with very little fuss. In its first year it quietly builds roots, the second year brings confident new shoots, and by the third it delivers full impact across a long flowering season that keeps your small family garden feeling gently, cheerfully alive.
Blauwestad™ floribunda rose in full bloom
Blauwestad™ shows a cup-shaped, semi-double flower form.
Usage options
Target area
Reasoning
Front cottage-style flower bed
The mauve-lilac clusters repeat through summer, giving a soft, romantic look that suits traditional Irish cottage borders without demanding complex care; own-root plants establish steadily and give lasting shape for observers who appreciate dependable charm, especially beginners.
City front garden or small terrace border
Its upright, medium-height habit and dense foliage make a tidy, showy shrub that fits narrow Dublin front gardens, offering good colour from limited space with only occasional deadheading and feeding needed for those with little time, particularly urbanites.
Long-season mixed rose bed
Remontant flowering ensures a generous second flush, keeping beds lively well beyond midsummer; the semi-double blooms open quickly after rain, so colour returns fast even in unsettled weather for gardeners who value continuous display, notably busy-owners.
Bee-friendly family border
Semi-double, softly cupped flowers show exposed stamens that are easy for pollinators to access, adding movement and life around play areas while still looking decorative, ideal for wildlife-aware households, especially nature-lovers.
Small flowering hedge or boundary line
Planted at 40 cm centres, its upright, branching structure forms a low, colourful hedge, giving gentle privacy and seasonal interest along drives or paths with routine trimming only, appealing to those planning simple structure, mainly homeowners.
Large containers on patio or terrace
In a 40–50 litre pot with good drainage, BLAUWESTAD™ offers strong scent and repeat colour close to seating areas, while own-root growth means it recovers well if pruning or winter damage are misjudged, reassuring less experienced container gardeners, particularly balcony-users.
Informal group planting in clay-based soil
At about 50 cm spacing in groups, the dense foliage knits together for a full, cottagey effect; in heavier Irish clays a raised bed or grit-improved planting hole copes well when frequent Atlantic showers bring lingering damp and soft light, supporting cautious planters, especially clay-gardeners.
Long-term, low-fuss family garden feature
As an own-root floribunda with moderate maintenance needs, it ages without the graft problems of budded roses, maintaining shape and flowering even after harder pruning or weather setbacks, ideal for those seeking a reliable, long-lived shrub, above all planners.
Styling ideas
Cottage-Romantic Sweep – Plant BLAUWESTAD™ in loose drifts with Alchemilla mollis and soft grasses to echo old Irish cottage borders – perfect for lovers of relaxed, nostalgic planting.
Terraced-Front Focus – Flank a short path with matched shrubs underplanted with low lavender or thyme to frame a neat terraced-house entrance – ideal for urban front-garden owners.
Bee-Favourite Mix – Combine with Persicaria and single asters to create a nectar-rich strip that buzzes with life all summer – suited to wildlife-conscious families.
Scented-Patio Pot – Grow one plant in a 40–50 litre clay pot with trailing herbs so fragrance and colour sit right beside your outdoor seating – great for balcony and patio gardeners.
Soft-Hedge Ribbon – Line a drive or boundary with a row of BLAUWESTAD™, threading in Artemisia ‘Oriental Limelight’ for foliage contrast – appealing to those wanting gentle structure without formality.
Technical cultivar profile
Attribute
Data
Name and registration
Trade name BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose; floribunda shrub from the Bedding rose collection, commercial floribunda bedding type; own-root, container-grown for garden use.
Origin and breeding
Bred by Interplant Roses BV in the Netherlands from cross ‘Amber Flush’ × ‘Rhapsody in Blue’; introduced in 2007, with breeding work completed in the same year and distributed by Interplant Roses B.V.
Growth and structural characteristics
Medium shrub rose with upright habit, around 85–115 cm high and 60–80 cm wide; dense, slightly glossy dark green foliage and moderate thorns; clusters of blooms held well above the leaves.
Flower morphology
Semi-double, cup-shaped clusters of medium flowers, about 4–7 cm across; 13–25 petals with moderate self-cleaning, so light deadheading of spent cluster centres keeps plants neat and flowering strongly.
Colour data and phenology
Mauve-purple blooms with crimson tinge; buds dark purplish-crimson, opening to vivid mauve-lilac, then soft lavender and finally pale greyish-mauve; colour lightens in strong sun and deepens towards purple in cooler conditions.
Fragrance and aroma
Strong, long-lasting scent that carries well around paths and seating, adding sensory impact in compact gardens; fragrance character not fully documented but noted as clearly noticeable in typical garden conditions.
Hip characteristics
Produces moderately abundant, ovoid orange-red hips about 10–14 mm across, adding subtle late-season interest and potential wildlife food value if spent flowers are not deadheaded in autumn.
Resistance and winter hardiness
Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance moderate to black spot, powdery mildew and rust, benefitting from good air circulation and standard Irish garden care.
Horticultural recommendations
Best in sun and well-drained soil; suitable for beds, groups, hedges and large containers; space at 40–80 cm depending on use, feed annually, mulch to improve clay soils and water reliably in summer warmth.
BLAUWESTAD™ offers strong fragrance, generous repeat flowering and a tidy upright habit on long-lived own-root plants, making it a thoughtful choice for Irish gardens where you prefer beauty with reassuring simplicity.
Detailed product attributes
Product Identification Data
Product Name:
BLAUWESTAD™ – mauve-lilac flowerbed floribunda rose - Interplant
Product Type:
antoniaROSE® ORIGINAL - rós i bpota 2 lítear ar a fhréamhacha féin
Cultivar Name Meaning:
The word "Blauwestad" refers to the Dutch residential development in the province of Groningen called the "Blue City", which was built in the 2000s.
Self-Cleaning Description:
Some of the spent flowers fall off naturally, but because it flowers in clusters it may occasionally require supplementary deadheading.
Flower Colour:
A mauve shade with a crimson tinge and an inner surface subtly tinted with lavender.
Closed Bud:
Dark purplish-crimson with a slightly bluish tone at the tip.
Freshly Opened Flower:
Vivid mauve‑lilac on the outer petals, with a paler lavender shade inside.
Full Bloom:
Mid-mauve petals, with a soft pink-lilac sheen on the inner side.
Pre-Fading Flower:
The petals fade to a pale lavender with a greyish-mauve edge.
Colour Fading Description:
Colour may vary depending on the weather; in strong sunlight it may lighten or take on a brownish tinge, while in cool conditions it becomes more purplish.
Pollinator Attraction:
Semi-double, open flowers with exposed stamens attract pollinators because the semi-double form and the easily accessible stamens increase their appeal.
Heat and Drought Tolerance Description:
There is little concrete data available on its heat–drought tolerance; regular watering is recommended during periods of summer heat.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Sonraí cuideachta
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
