The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy
– Pure Valeda le bláthanna bána lonracha
– Fás dlúth, torrach do leapacha agus imeallú
– Bláthú athfhillteach, tréimhse séasúrach an‑fhada
– Friotaíocht mhaith i gcoinne mildiú agus dubhdhuille
– Torthaí oráiste‑dearga ornáideacha le vitimín C
– Gné speisialta: Bláthanna oscailte bána a mheallann beacha agus feithidí pailnithe eile ar feadh an tséasúir.
Careful packaging – Continuous garden growth
antoniaROSE® ORIGINAL rós i bpota 2 lítear ar a fhréamhacha féin
19,40 €
5(6894)
PURE VALEDA – white landscape shrub rose – de Groot
If You like your garden to feel quietly joyful after rain, Pure Valeda settles in without fuss, coping well with our damp air and soft light and offering reliable colour even when summers are short and cool; its compact, bushy habit and naturally healthy foliage suit small Irish cottage plots and Dublin front gardens where there’s no time for complicated pruning, while the single, snow‑white blooms invite bees and hoverflies in from early summer right through autumn for a truly cheerful display; as an own‑root shrub it builds a strong underground framework in year one, puts on more confident top growth in year two, and then shows full ornamental value by year three, giving You a long‑lived, low‑effort hedge or bed‑edge that stays simple to manage, with self‑cleaning flowers and decorative rose hips adding quiet winter interest in family gardens that need beauty without drama.
Closed bud of Pure Valeda® landscape shrub rose.
Close view of Pure Valeda’s inner flower structure.
Usage options
Target area
Reasoning
Low‑maintenance cottage flower bed
Compact, bushy growth and naturally good disease resistance mean little spraying or fiddly pruning, while self‑cleaning white blooms keep borders looking fresh between weekend visits, ideal for the relaxed gardener beginner
Front garden statement shrub
The crisp snow‑white flowers read clearly from the pavement, and the neat 75–105 cm height suits narrow Dublin terraces where space is tight but You still want a smart, welcoming frontage homeowner
Informal flowering hedge
Planted at about 40–50 cm, these thorny, dense shrubs form a soft but effective boundary, with continuous white clusters followed by orange‑red hips giving structure and privacy for many years family‑garden
Pollinator‑friendly strip or wildlife corner
The open, single flowers with accessible stamens make nectar and pollen easy to reach, and the long, remontant blooming period keeps bees and other beneficial insects visiting throughout the season nature‑lover
Urban planting in heavy, wet soils
Once established, the tough shrub copes well with Irish rainfall and humid spells that often challenge roses, provided You give it reasonable drainage so roots are not sitting in waterlogged clay city‑gardener
Own‑root long‑term garden investment
Growing on its own roots helps the plant regenerate after harsh pruning or weather damage, giving a stable shape and ornamental value that improves year after year with only simple routine care practical‑buyer
Edging paths and driveways
The 60–80 cm spread and repeat flowering create a tidy, luminous border that softens hard edges, with very light pruning keeping it in line and self‑cleaning blooms reducing deadheading jobs busy‑owner
Large container by the door or on a patio
In a 40–50 litre pot with good drainage, this compact shrub offers scented, pure‑white flowers and colourful hips near seating areas, giving a long season of interest with basic watering and feeding balcony‑patio
Styling ideas
Cottage‑border – Combine with blue Verbena hastata ‘Blue Spires’ and pastel phlox for a soft, romantic look that highlights the pure white blooms – ideal for cottage‑style enthusiasts
White‑on‑green – Mass‑plant along a hedge with only green foliage plants for a calm, minimalist rhythm of white clusters and hips – suited to modern front‑garden owners
Pollinator‑ribbon – Run a strip of this rose through lawn edges, interplanted with low verbena and herbs, to draw in bees all summer – perfect for wildlife‑friendly households
Entrance‑pair – Plant two in large 40–50 litre pots flanking the front door, underplanted with trailing ivy, for a clean, welcoming entrance – good for urban terrace residents
Family‑play – Use as a back‑of‑border backdrop beside lawns and play areas, where the dense, thorny shrubs discourage shortcuts while still looking soft and inviting – helpful for young families
Technical cultivar profile
Property
Data
Name and registration
Pure Valeda is a shrub Hybrid Rugosa landscape rose from the Valeda collection, registered as RUIrbo38A, marketed as PURE VALEDA – white landscape shrub rose – de Groot.
Origin and breeding
Bred by Hendrikus Cornelis Adrianus de Groot for De Ruiter Innovations BV, Netherlands; parentage unknown; introduced and distributed in Europe by De Ruiter Innovations B.V.
Growth and structural characteristics
Compact, bushy shrub 75–105 cm high and 60–80 cm wide, with dense mid‑green, matt foliage and noticeable prickles, forming a full, tidy outline suitable for beds, edging and low hedges.
Flower morphology
Single, flat, cluster‑flowered blooms, 4–7 cm across, with 5–12 petals; remontant, with the second flush also abundant; self‑cleaning is good, needing only occasional tidying of old clusters.
Colour data and phenology
RHS 155C–155D snow‑white petals with cool, translucent sheen; colour holds well, fading only slightly in strong sun; buds to full bloom progress from ivory‑white tips to uniform bright white.
Fragrance and aroma
Mild but noticeable sweet, spicy fragrance best appreciated at close range on still days; the scent adds refinement around paths, seating areas and entrances without becoming overpowering.
Hip characteristics
Regular orange‑red spherical hips, 12–18 mm in diameter, with ornamental value and high vitamin C; ripen mainly September–October and can be used decoratively or processed after harvest.
Resistance and winter hardiness
Very hardy shrub, tolerating around −37 to −34 °C (USDA 3b, H7); generally resistant to powdery mildew, black spot and rust; medium heat tolerance, needing watering during prolonged dry spells.
Horticultural recommendations
Best in sunny sites with well‑drained soil; space 40–80 cm depending on use; low maintenance, needing light annual pruning and routine watering; suitable for beds, parks, edging and urban green.
PURE VALEDA offers long‑season white flowers, strong disease resistance and attractive hips in a durable own‑root form, making it a thoughtful choice for easy, lasting structure in Irish family gardens.
Detailed product attributes
Product Identification Data
Product Name:
PURE VALEDA – white landscape shrub rose - de Groot
Product Type:
antoniaROSE® ORIGINAL - rós i bpota 2 lítear ar a fhréamhacha féin
Pollinator Attraction:
Its simple, open flower form and long flowering period attract pollinators, noting that flower fullness (simple/semidouble/double) and the accessibility of the stamens significantly influence pollinator attraction.
Rose Hip Notes:
Regularly produced, spherical, 12–18 mm in diameter, orange‑red rose hips with ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with unique pharmaROSA® cultivation technology!
2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Stock: several varieties and several stages of development in a short stock section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.Balance: mature plant where the development of the root system and the shoots is in harmony.
Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Sonraí cuideachta
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
